Put your business on the map

We use proven and tested SEO strategies to elevate your business website to the #1 spot in local search results. Servicing the Evansville Tri-State Area and beyond.
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Search Engine Experts

StraightLine SEO is a boutique SEO agency based in Evansville, IN with over 6 years of experience ranking websites.  We work with small-business owners in the tristate area and beyond to increase their website traffic and visibility on google.com for their service-based businesses.


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Our primary concern is for our clients to dominate the search results for their local market and industry.  We simply won't accept a lesser outcome. 


We have close relationships with our clients and are always happy to explain anything they need.  We provide transparent reporting so they are always up to date.


When we decide to partner with a business, we are promising that there will never be competitor conflicts.  We work exclusively with one company per industry and market.

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dominate local search

Local SEO is one of the most important strategies for any website that serves visitors in specific local areas. Especially service-based businesses.

SEO has continued to become more and more local (specific to the area someone is in when they're searching) over the years, to the point where 96% of consumers use search engines to try and find local businesses and half of all searches are local searches.

In order to account for these changes and capture the rapidly growing number of "near me" and other proximity-based searches, your business must put a strong, specific focus on local SEO, which is different from traditional SEO.

The goal of local SEO is to gain visibility in the "map pack" and top organic positions for local service and product-based searches within every market area you serve (not just the area where you have a physical location or primary focus).

If your business has a physical location or serves specific local market areas – even if you're a "national" brand – then you MUST invest in Local SEO in order to rank over your competition.

Rank for "Near Me" Searches

"[company type] near me" and "[service] near me" are massively valuable terms we can help you dominate the top positions for.

Rank for "[Service] in [City]" Searches

Rank for valuable "[service] in [city]" searches, even if you don't have a physical location in that area.

Rank in Local Map Listings

Dominate Google & Bing map packs, which dramatically increase phone calls, website visits, and leads.


our process


Strategic Planning

We begin with a full website audit, market analysis and keyword discovery to identify areas for improvement.  We consider website layout, content depth, html structure and more.  Then we devise a strategy to beat the competition. 


GBP Optimization

The Google Business Profile (GBP) of a local business is an incredibly important factor in local SEO.  As such, we ensure that your profile is being maximized to rank well in Google's "Map Pack" for your location.


Website Optimization

We create and publish content, we edit original content, we fix and improve technical factors, etc. In short, we ensure that your website has everything necessary for Google to identify as relevant to your specific industry and location.


Authority Building

We increase the authority of your domain by maximizing the strength and number of inbound links pointing to your website from business citations and contextually relevant websites on the internet. 


Transparent Reporting

We aggregate data from the most important places and present it to you in an easy-to-understand format.  Easily track progess with detailed reports on keyword rankings, business citations, customer ratings and more.


Continuous Iteration

Perhaps the most important aspect of our SEO campaigns are that they are perpetual.  We continue to evaluate results and reiterate our process - always moving the bar to ensure continued success for our clients.

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what our clients say


Frequently Asked Questions

What is SEO?

SEO stands for search engine optimization and is defined by increasing organic traffic to a website.  This is done by having a thorough understanding of Google's search algorithm and making the appropriate improvements.  

Local SEO is an important aspect of increased website visibility on search engines for local markets.  When perfromed properly, a local SEO campaign will rank websites on the top of googles search results as well as in their local map pack.  

A typical campaign consists of increasing brand relevance through proper optimization of on-site content, increasing brand prominence through link-building and review management and insuring proximity signals to the local area by proper management of a Google Businesss Profile.

How much does SEO cost?

The price for our SEO services is variable and is determined by analyzing factors such as industry competition, number of services offered, number of physical locations, number of service areas operating in, etc.

Monthly costs typically range from $2,500 to $5,000. We have a $1,500/mo minimum.

Do I have to sign a contract?

We do not require our clients to sign contracts.  We never want someone to be locked into a relationship they are unsatisfied with.  However, we deeply value long-term relationships with our clients.  We work extremely hard to grow their businesses and think of them more as partners than transient customers.

If you're looking to purchase a few months of SEO work and then cut ties then we're not the right company for you.  SEO is really more of a perpetual service - a journey with no finish line.  Competitors never stop innovating, search engines never stop tweaking their algorithms, and we never stop busting our humps for the businesses we represent.  To stay on top, businesses have to budget for SEO just as they would any other annual business expense.

How long does SEO take?

There really isn't a cut and dry answer to this question.  Most businesses will see significant results within 6 months.  Many times results are achieved much quicker than this, but there are so many variables involved that it is difficult to give an exact timeline without knowing more information about the website in question.  In general, SEO is a long-term approach.  It is a strategy that gains momentum as time passes and the work that we do begins to accumulate.  

What makes Straightline SEO different?

Our work means more to us than a paycheck.  We partner with companies we believe in.  By helping them grow, we're helping our neighbors benefit the community.  You can read more about our mission, vision and values on our about page.

Do you guarantee #1 rankings?

We are extremely good at what we do and committed to achieving first page rankings for each of our clients.  That said, we can't guarantee specific results due to the ever-changing environment that is the internet.  We can guarantee, however, that we will work our tails off for your business and use every tactic in our toolbelt to increase your website's visibility online.

Do you offer website design?

Yes.  We provide website design as a service.  Please contact us for more information.

Do you offer PPC ads?

We do not provide any paid advertising services at this time.

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Schedule your free consultation today.
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Straight Line SEO is a boutique SEO agency dedicated to the results of their clients.
Evansville, IN and Tri-State
© 2021 Straight Line SEO